Real gaze data
Trained on 200,000+ eye-tracking sessions from real viewers in controlled studies.
F1X8
Cognitive-science attention diagnostics for video and static creative — grounded in real gaze data, calibrated against 30,000 ads.
── The Method ──
Trained on 200,000+ eye-tracking sessions from real viewers in controlled studies.
Every metric is grounded in peer-reviewed cognitive science — no black-box scoring.
Each score is calibrated against a library of 30,000 analyzed advertisements.
Right-to-left reading-path models built for MENA and South Asian markets.